Understanding
Business by Nickels, McHugh, and McHugh has been the number one textbook in the
introduction to business market for several editions for three reasons: (1) The
commitment and dedication of an author team that teaches this course and
believes in the importance and power of this learning experience, (2) we listen
to our customers, and (3) the quality of our supplements package. We
consistently look to the experts – full-time faculty members, adjunct
instructors, and of course students – to drive the decisions we make about the
text itself and the ancillary package. Through focus groups, symposia, as well
as extensive reviewing of both text and key ancillaries, we have heard the
stories of more than 600 professors and their insights and experiences are
evident on every page of the revision and in every supplement. As teachers of
the course and users of their own materials, the author team is dedicated to
the principles of excellence in business education. From providing the richest
most current topical coverage to using dynamic pedagogy that puts students in
touch with today’s real business issues, to creating groundbreaking and
market-defining ancillary items for professors and students alike,
Understanding Business leads the way.
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