Revised
third edition!
Alex Rogo
is the manager of a failing manufacturing plant who receives an ultimatum from
corporate headquarters: Turn the situation around in three months or the plant
will be scrapped. With help from a mysterious mentor, Rogo discovers a
revolutionary new way to do business—a way for people in any field of endeavor
to increase productivity, profitability, and personal fulfillment.
A business
book disguised as a novel, a love story about the manufacturing process, and an
exhilarating adventure in human potential, The Goal is changing how America
does business. First published in 1984, it became an underground bestseller;
today it's used by thousands of companies and taught in hundreds of business
schools. Includes the author's personal story, "My Saga."
This third
edition includes case study interviews. Professional readers recreate
interviews that David Whitford, Editor at Large with Fortune Small Business,
conducts with the author Eli Goldratt and with business professionals from
General Motors, Thomson-Shore, Security Federal Banks and others who put the
principles of The Goal into action.
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