This is
A.G. Lafley’s guidebook. Shouldn’t it be yours as well?
Winning
CEO A.G. Lafley is now back at the helm of consumer goods giant Procter &
Gamble. If you want to know the strategy he’ll use to restore P&G to its
former dominance read this book.
Playing to
Win, a noted Wall Street Journal and Washington Post bestseller, outlines the
strategic approach Lafley, in close partnership with strategic adviser Roger
Martin, used to double P&G’s sales, quadruple its profits, and increase its
market value by more than $100 billion when Lafley was first CEO (he led the
company from 2000 to 2009). The book shows leaders in any type of organization
how to guide everyday actions with larger strategic goals built around the
clear, essential elements that determine business success where
to play and how to win.
Lafley and
Martin have created a set of five essential strategic choices that, when
addressed in an integrated way, will move you ahead of your competitors. They
are: (1) What is our winning aspiration? (2) Where will we play? (3) How will
we win? (4) What capabilities must we have in place to win? and (5) What
management systems are required to support our choices? The result is a
playbook for winning.
The
stories of how P&G repeatedly won by applying this method to iconic brands
such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how
deciding on a strategic approach and then making the right choices to support it makes
the difference between just playing the game and actually winning.
Playing to
Win outlines a proven method that has worked for some of today’s most celebrated
brands and products. Let this book serve as your new guide to winning, as well.
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