If there’s
anyone who can prevent a bar or restaurant from going belly up, it’s Jon
Taffer. Widely considered the greatest
authority in the food and beverage, hotel, and hospitality industries, he runs
the biggest trade show in the business and has turned around nearly 1,000 bars
and at least that many restaurants.
As host
and co-producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer
gives struggling bars one last chance to succeed with a mixture of business
acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting
just the right emotional reactions in customers to everyone.
Raise the
Bar distills the secrets to running a successful enterprise with Reaction
Management, a strategy and philosophy Taffer developed and uses in his business
and on Bar Rescue. It works whether
you’re running a storefront operation or a web-based company, whether you’re
manufacturing widgets or providing a service.
Taffer’s
overarching philosophy is this: All business is about creating the right
reactions in your customers. Even
better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on
transforming a bar or restaurant with actionable, proven strategies for
immediate impact.
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