A seminal
work by bestselling author Clayton M. Christensen.
In his
international bestseller The Innovator's Dilemma, Clayton M. Christensen
exposed this crushing paradox behind the failure of many industry leaders: by
placing too much focus on pleasing their most profitable customers, these firms
actually paved the way for their own demise by ignoring the disruptive
technologies that aggressively evolved to displace them. In The Innovator’s
Solution, Christensen and coauthor Michael E. Raynor help all companies understand
how to become disruptors themselves.
Clay
Christensen (author of the award-winning Harvard Business Review article, How
Will You Measure Your Life?”) and Raynor not only reveal that innovation is
more predictable than most managers have come to believe, they also provide helpful advice on the
business decisions crucial to truly disruptive growth. Citing in-depth research
and theories tested in hundreds of companies across many industries, the
authors identify the processes that create successful innovation and
they show managers how to tailor their strategies to the changing circumstances
of a dynamic world.
The
Innovator’s Solution is an important addition to any innovation library.
Published
by Harvard Business Review Press.
Get more details @ http://www.ypcart.com/buy/the-innovators-solution-creating-and-sustaining-successful-growth-1578518520/
No comments:
Post a Comment