The
tipping point is that magic moment when an idea, trend, or social behavior
crosses a threshold, tips, and spreads like wildfire. Just as a single sick
person can start an epidemic of the flu, so too can a small but precisely
targeted push cause a fashion trend, the popularity of a new product, or a drop
in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell
explores and brilliantly illuminates the tipping point phenomenon, is already
changing the way people throughout the world think about selling products and
disseminating ideas.
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